Digital transformation: Resent or reset in 2025? Sugeshni Subroyen, Head of Marketing at Mint Group No time to read? Snack on these: Global digital transformation spending is projected to reach $3.9 trillion in three years. Only 38% of ...
Microsoft CoPilot vs. Google Duet: A Showdown of AI-Powered Productivity Tools
In today's rapidly evolving business landscape, staying productive is vital. AI-driven productivity tools have become indispensable in achieving this goal. Microsoft CoPilot and Google Duet are two noteworthy contenders in this arena. In this blog, we wil ...
Why Don’t you have a Marketing Automation Strategy?
Marketing automation software enables marketers to design consistent, personalized cross-channel journeys that deliver a linked, consistent consumer experience.
Could your B2B Customer be on TikTok?
It is not a hard and fast rule that a B2B brand cannot be on TikTok. You are good to go as long as the platform aligns with the goals of your brand strategy.
Building a Trust Community with IAMCP South Africa
Collaboration and strategic partnerships are critical to achieving better business results.
How to Unlock Your Potential Through Partnership Driven Ecosystems
Despite differences in operational and business models, organisations are using their shared values, and customer-centricity principles, to successfully exceed business and customer objectives.
5 Things to Implement in Your 2022 Marketing Strategy
It’s that time of the year again, and your organization is evaluating the years’ worth of work. What has worked for you?
Does your Brand have a Personality?
Brands that tell a story form more valuable connections with their audiences by directing their communications and experiences around how they want them to feel.
Women at the Forefront of the ICT sector: Sugeshni Subroyen, Taking The Mint Brand To New Heights
Sugeshni has been with the Mint Group for just over six years, starting her career at Mint as the marketing manager when Mint was just one company but is now responsible for providing marketing strategy and support for all seven businesses across the Group.
The ultimate Product Launch Guide
Technology has changed so much that it is no longer possible to wait for the perfect product to launch. This trend is evident in the approach of tech giants, such as Microsoft, who went from previously launching only new product versions, waiting a year before the next upgrade, to now releasing continuous updates to existing products to ensure relevance and competitiveness.
