Why Don’t you have a Marketing Automation Strategy?  


Marketing is equal parts science and art.  

As a marketer, I’ve always been a fan of marketing applications. I like the balance of order and creativity, analysis, and assessment. Also, there is this a little metric we all spend our lives chasing: Return on Marketing Investment (ROMI).  

Marketing has evolved exponentially, and while traditional marketing tactics have their place in the marketing mix, digital marketing is an essential part of any organization’s brand success today. As marketers, we spend most of our time connecting and engaging with prospects, managing customer information, capturing leads, understanding their preferences, and maintaining lasting relationships to convert them into paying customers.  

Automation … because there is never enough time 

It’s difficult to manage all these marketing facets without a streamlined procedure that boosts efficiency. By automating all your tedious procedures with marketing automation software, you can focus on prospects with high intent while saving time. Prospecting can be automated, individualized automated emails can keep constant engagement, and leads can be nurtured with helpful resources. 

Marketing automation software enables marketers to design consistent, personalized cross-channel journeys that deliver a linked, consistent consumer experience. Delivering the appropriate material to the appropriate customers at the appropriate time will help to build their trust in your brand, which is one of the main goals. 

Integration … because there is no relationship without CRM 

Having a 360-degree view of the customer seems more achievable now, especially if your marketing automation software syncs with your CRM system. It’s a match made in heaven! 

At Mint SA, we use Dynamics 365 for our Customer Relationship Management which is part of the Microsoft family of business applications. It turns business processes into competitive business advantages for organizations everywhere. 

To complement the business applications suite, Microsoft launched Dynamics 365 for Marketing in 2018 to provide all the tools businesses need to execute successful marketing campaigns across multiple channels. 

Customization … because no two clients are the same 

The app is stocked with high-end templates that can be extensively changed using a simple drag-and-drop interface. It has powerful capabilities that can be used right out of the box to design and deploy campaigns across different channels. 

Users can design customized customer journeys, with targeted messages and activities scheduled to launch at different points based on scheduling or in reaction to interactions with customers. Leads are nurtured and moved along the pipeline thanks to these automatic, tailored conversations. 

Dynamics 365 for Marketing … because it just makes sense  

Dynamics 365 for Marketing benefits from being closely linked to other parts of the Dynamics CRM system, such as Sales and Customer Service, because it is a member of the Dynamics 365 family and uses the same Common Data Model to store and share data with other apps.  

Each of these apps is connected to the same “brain,” which keeps them all updated and in sync, allowing sales and marketing departments to work together more successfully. Features include customer journey mapping, multi-channel campaigns, event and webinar management, lead management, customer portals, and marketing insights. 

You can see from this blog how robust and adaptable the Dynamics 365 for Marketing application is. You now need to choose if it’s the best tool for your marketing team. All businesses would benefit from marketing automation, and this platform will satisfy any company’s demands, whether you are just starting or have been in business for a while.  

If you think Dynamics 365 for Marketing could be a great asset to your business, get in touch with us. 

You can learn more by accessing the 2022 Dynamics 365 for Marketing release plan 

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