info management

CRM Strategy Do’s And Don’ts

A targeted Customer Relationship Management strategy is the strongest and most efficient approach to maintaining and creating relationships with customers. Strategy issues in CRM, however, often hinder ROI objectives and growth with the biggest pitfalls boiled down to seven main contributors.

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Your CRM System – Nemesis Or Ally?

To ensure sales success you need to make a CRM work for you; make the most of the advantages that the system offers and if you find something to be bothersome about it, take steps to improve the system, either directly or with the people managing it.


AI And ML In Small Businesses

Written by: Craig Heckrath, AI Delivery Lead AI And Machine Learning Are Slowly Making Their Way Into Small Businesses Large organizations are at the forefront of artificial intelligence and machine learning innovations in large part because they have the ...