What is Machine Learning?
Machine learning, an application of artificial intelligence, refers to the way in which computers can learn and adapt using patterns in data, without being specifically programmed to do so. There is an underutilized goldmine of data in every business that may be hiding the answers to some very important strategic questions.
Machine learning algorithms can reveal trends within data that businesses can use to improve decision making, optimize efficiency and capture actionable data at scale.
What makes a deal likely to close? Which products will succeed and fail? Which market segments should we be talking to? Need a crystal ball … machine learning may be your go-to!
Machine Learning in business
Machine Learning is no longer science fiction. More and more businesses, across all sectors and industries, are turning to machine learning to advance innovation and increase process efficiency.
Predict when systems and parts will fail to enable proactive maintenance
Identify fraudulent transactions and clients
Predict the success of a product or item and highlight the factors that make products popular or unpopular
Predict the likelihood that a discount will help to close a deal or which customers are thinking about abandoning your brand
Identify data security vulnerabilities
Why your business needs Machine Learning with AI
Make better decisions based on clean, accurate data
Refine your questions
Discover the important questions that will drive your business that you have never asked
Evaluate your raw data
Understand the actions needed to ensure higher data quality in future
Process your data and refine AI models
Build machine learning models to make predictions and evaluate the historic predictability of the models.
Run real-world experiments
Real-world experimentation, often in the form of A-B tests, is a key ingredient to becoming a data-driven organization
Uncover customer relationship insights
Sift through data on consumer trends and get an overview of the comments made on user review websites. This information is useful for marketing intelligence, allowing you to make informed decisions about consumer interests
Predict, Learn and Grow with AI
To discover more about how optical character recognition will benefit your organization, visit our Vision AI Suite or contact a member of our team. The Vision AI Suite uses AI and RPA to automate customer interactions, onboarding, identity verification, and data extraction.
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