There’s a lot of data out there. The total volume of enterprise data is expected to reach 2.02 petabytes in 2022, primarily across data centers, cloud repositories, and edge and remote locations, according to Statista. This volume of information packed full of delicious morsels of customer insights should be the marketer’s delight, but the opposite is true. Research by DVJ Insights found that 72% of marketers see this vast quantity of data as their biggest challenge. They want smart tools that help them manage it properly so they can make informed decisions that shape successful campaigns and deliver measurable returns on investment (ROI). They need solutions that tap into the potential of artificial intelligence (AI) to whittle through the data to deliver insights that are, well, intelligent.
This is the I of AI – the key that unlocks the data-driven organization and gives marketing the tools it needs to automate, interrogate and optimize the wealth of data at its disposal.
The DVJ Insights survey highlighted one other very important fact. Those companies that drove data, that used it, that made it a tool in their arsenal, were more successful and had more consistent marketing strategies. This sentiment is echoed by Forbes in an article that highlights the importance of AI and how it has (and still is) changing marketing perceptions and capabilities.
However, capturing the intelligence and insights locked within the data requires the right technology and the right support.
Technology forms only one part of the whole when it comes to harnessing the true value of a company’s data. It is perhaps the most powerful asset at the organization’s disposal, but it needs to fit perfectly, be curated properly, and integrated efficiently.
In short, it needs a lot of adverbs to get the data over the intelligence finish line. It also needs best practices, trusted support, and relevant tech.
True valuable data on tap
To build a data-driven organization that can fully tap into the true value of your data, consider how your data is to be used and what you expect from it. Do you want information from your data or do you want intelligence? The former is simply a collation of data points into a recognizable whole. The latter gives you actionable insights that can be used to shift marketing processes, revise decision-making, and so much more.
Enter Microsoft Dynamics 365 Customer Insights. This tech provides you with AI that can extract intelligence you can use to create 360-degree customer views and to segment and partition these insights in ways that allow for improved marketing visibility and impact. The platform is capable of processing at speeds of less than 10 minutes per 1000, 000 items and helps you translate your reams of data into next-generation marketing campaigns and customer journeys.
Holding the door open to ensure that your marketing teams actually get the right level of value from Microsoft Dynamics 365, is Mint UK. With our longstanding expertise in implementing Microsoft solutions in growing organizations, we ensure that you get the longevity and relevance you crave from your technology investment. We will help you navigate the complexities of data and its convoluted pathways to intelligent insights with technology that’s customized and curated to suit your business.
Find out more, get more value, find the I in your AI right here.
