frontline worker and technology

How to Gain a Competitive Advantage with a CRM

The aim of CRM is to help businesses use technology to gain insight into the behaviour of customers and the subsequent value of those customers.
If it works as planned, a business can: provide better customer service, make call centres more efficient, cross-sell products more effectively, help sales staff close deals faster, simplify marketing and sales processes, discover new customers, and, ultimately, increase customer revenue.