In today's rapidly evolving business landscape, staying productive is vital. AI-driven productivity tools have become indispensable in achieving this goal. Microsoft CoPilot and Google Duet are two noteworthy contenders in this arena. In this blog, we wil ...
Marketing automation software enables marketers to design consistent, personalized cross-channel journeys that deliver a linked, consistent consumer experience.
It is not a hard and fast rule that a B2B brand cannot be on TikTok. You are good to go as long as the platform aligns with the goals of your brand strategy.
Collaboration and strategic partnerships are critical to achieving better business results.
Despite differences in operational and business models, organisations are using their shared values, and customer-centricity principles, to successfully exceed business and customer objectives.
It’s that time of the year again, and your organization is evaluating the years’ worth of work. What has worked for you?
Brands that tell a story form more valuable connections with their audiences by directing their communications and experiences around how they want them to feel.
Sugeshni has been with the Mint Group for just over six years, starting her career at Mint as the marketing manager when Mint was just one company but is now responsible for providing marketing strategy and support for all seven businesses across the Group.
Technology has changed so much that it is no longer possible to wait for the perfect product to launch. This trend is evident in the approach of tech giants, such as Microsoft, who went from previously launching only new product versions, waiting a year before the next upgrade, to now releasing continuous updates to existing products to ensure relevance and competitiveness.
Convincing your CFO to invest in customer experience initiatives will require a demonstration of value to the bottom line and will, ultimately, make you a happier sales person which, in turn, will make your company more profitable.
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